Dollyhair

A social media campaign for a product brand. In need of communicating the value of their products, I worked with Dollyhair in product branding by spotlighting the quality and usefulness of their products through educational and engaging content for social media and their website.

About the Client:

For over 20 years, Dollyhair has been the go-to source for doll collectors and customizers looking to bring their dolls to life with beautiful, high-quality hair. Specializing in all things doll hair, they’ve built a strong reputation for a variety of options to suit any project.

Serving a passionate community of doll enthusiasts, Dollyhair is all about helping collectors and artists create the perfect look for their dolls.

Opportunities:

• Make customers feel confident choosing from their wide variety of hair types, which can be a bit overwhelming at first.

• Further establish their authority in doll hair expertise by providing education resources on how to use their rerooting tool.

Results:

• Increased customer confidence in selecting the right doll hair type through clear, easy-to-follow educational videos and tutorials, boosting product branding effectiveness

• Strengthened the company’s reputation as a leader in doll hair expertise by offering valuable, step-by-step guidance on using their rerooting tool.

• Enhanced user engagement on the website and social media, with customers spending more time interacting with educational content.

• Improved sales conversions as customers felt more informed and empowered to make purchase decisions based on their needs, validating Dollyhair’s successful product branding efforts

• Positive feedback from the community for providing much-needed resources that simplified the doll hair customization process.